As per Counterpoint Research’s latest analysis on the important Indian smartphone market , the premium smartphone segment (>INR 30,000) grew 19% annually and 10% sequentially during Q2 2018 as more consumers upgrade to 2018 flagship launches by different Android OEMs in India. The uptick in consumer demand in the premium segment was driven by increasing offers around the new launches as compared to a year ago. These offers range from Cashbacks, EMI, Data bundling and Trade-ins, aimed at reducing the affordability gap and therefore the overall premium smartphone segment grew 19% YoY during Q2 2018. OnePlus surpassed Samsung to lead the premium smartphone segment for the first time ever for full quarter. This was due to strong sales of its flagship OnePlus 6 which was launched during the quarter. India remains an important market for OnePlus, contributing to almost a third of its global revenue. Furthermore, with every flagship OnePlus userbase ...